Be Seen By Your Local Audience

Local SEO Services

Local SEO is exactly how it sounds. It involves optimising your website for search engines, such as Google, to reach your local audience. If you own a restaurant based in Cheltenham for example, there is very little need for you to show up when people are searching for restaurants in London.

Local shops, hairdressers, pubs, restaurants, taxi drivers, you name it can all greatly benefit from local SEO services. Did you know that 46% of all online searches are local? If your customers aren’t finding you, you can be sure they are finding your competitors. 

local seo for small businesses
"Snack Pack"

Local SEO For Small Businesses

I’m sure you’ve seen the “snack pack” “map pack” “3 local pack” on Google when searching for local businesses. Getting your business to appear here, when potential customers are searching for your products or services can have an incredible impact on the success of your business. According to a study by Moz, 33% of all searches result in a user clicking on one of these 3 businesses. 

This “local pack” is Google maps. Google maps is an effective way of generating website traffic, making your phone ring, and if you have a physical store or office, increase the amount of people visiting. Ranking on Google maps, when done correctly, can increase your businesses traffic (both online and in the real world) like no other form of marketing.  

SEO services for small business

Local SEO Is Powerful

Local search is powerful. A study conducted by Search Engine Watch predicts that 61% of local searches result in a purchase. This increases even further if the user is searching on their mobile. All the more reason to ensure your website is fully mobile responsive, loads fast, and that you are giving your users a great experience when on your website. It won’t matter where you rank if your website is poorly optimised from a UX point of view. 

So, how do we go about ranking your business above your competitors?

First of all Google my business is fundamental to the success of your local seo marketing campaign. Without it, you simply won’t succeed, but by simply having this set up, won’t be enough.

Like any SEO campaign, the most important step to begin with is keyword research. If you’re a hairdresser in Birmingham, you’re going to want to appear when people search for terms like: Hairdresser in Birmingham, Local salon Birmingham, Hairdresser open near me, and so on and so forth.

seo services for small business
How We Can Help

Work with a Dedicated
Local SEO Company

We will conduct thorough research and provide an in-depth list of keywords your business should be ranking for in this “local pack”.

Local citations play a major role in the success of your local seo campaign. Citations are mentions of your business name anywhere on the internet. This is often referred to as NAP (business name, business address & phone number). It’s vital that this is consistent across all citations. 

A simple difference such as +441234567890 compared to +44 1234 567890 or 01234 567890 could have a negative impact on your results. We will ensure that all mentions match exactly the same format for your name, address and number as on your website. Any inconsistencies that already exist we will correct or remove where applicable. 

Reviews and backlinks are 2 other critical factors when ranking your website locally. Google takes note of all feedback across the web, on GMB, major directories such as yelp and social media – especially Facebook, to determine your location on Google maps. Links from relevant websites in your local areas, such as local directories, press, radio, local blogger etc also play a major part.

SEO services for small business

Local SEO Is Powerful

Your website, most importantly your home page and contact page should be optimsied for your main area. You might think this counterintuitive. You might be a florist who delivers worldwide, so you want to rank for the phrase “flower delivery “ for example. However, go ahead and search for “flower delivery” and you will see that local results are displayed anyway.

Although you didn’t search for “flower delivery (your location)” Google still showed you local results. Google users your IP and GPS location (if you’re using your phone) to determine your location and therefore show you local results. It’s therefore best to optimise your website for that main location to increase your rankings.

Have more than one location? No problem. You will need a dedicated landing page for each location, optimised for that specific area. Therefore when people in that area search for your services or products, a dedicated, location specific page will show. Sounds like a lot of work? Don’t worry, that’s what we’re here for.

Let us take care of your Local SEO services and get your business in the eyes of your local audience.

SEO Agency London